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Securing Cyberspace: GCF Institute

Strengthening Cyber Defenses: The Global Cybersecurity Forum Institute Takes Center Stage in Riyadh The Global Cybersecurity Forum Institute in Riyadh strengthens cybersecurity practices, fosters global cooperation, and aims to harness the potential of cyberspace for societal advancement. Collaborative Solutions: Global Cooperation for a Secure Digital Future Introduction: In response to the escalating threat of cyberattacks…

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Renewable Energy Transformation: Middle East’s Shift

Harnessing Renewable Energy: Transforming the Middle East’s Power Landscape Renewable Energy Revolution: UAE and Saudi Arabia Leading the Way Discover how the Middle East is harnessing renewable energy, with the UAE and Saudi Arabia leading the way in reducing carbon footprints, diversifying energy portfolios, and creating a greener future. Introduction: The Middle East, renowned for…

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Electrifying Economies: EVs Revolution

Electric Vehicles: Transforming Economies and Disrupting the Oil-Driven Status Quo Electric Vehicles and the Global Economy: Jobs, Sustainability, and Energy Transition Introduction: The automotive industry is on the cusp of a monumental transformation, driven by the rapid rise of electric vehicles (EVs). These innovative machines, powered by electricity instead of fossil fuels, are set to…

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Neo Banks: Digital Revolution

The article explores the rise of neo banks, digital financial institutions operating without physical branches, and their impact on the global banking landscape, with notable presence in the Middle East. EASZ Bank in the UAE and companies like Zelf and NOW Money in Saudi Arabia cater to the tech-savvy population, offering user-friendly experiences, lower fees, and 24/7 availability.

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AI Revolutionizes Google Advertising

Google Introduces AI-Powered Ad Campaigns Boost Your Marketing Success with Google’s AI-Powered Ad Campaigns In an exciting move for businesses and marketers, Google has recently unveiled two innovative AI-powered campaigns designed to enhance connectivity with consumers. These new campaigns, known as Demand Gen and Video View, aim to assist businesses in driving demand and fostering…

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Influencer Marketing: Middle East

Building Trust and Brand Endorsements: The Role of Influencer Marketing in the Middle East Introduction: In the age of social media dominance, influencer marketing has emerged as a powerful tool for brands to connect with their target audience and drive consumer behavior. This column will explore the impact of influencer marketing on consumer behavior and…

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Work Transformed: Remote Revolution

The Future of Work: Remote Workforces and Gig Economy Adapting to the New Era: Remote Work Trends and the Rise of the Gig Economy Introduction: In recent years, the way we work has undergone a significant transformation, fueled by advancements in technology and evolving attitudes toward work-life balance. This column delves into the changing landscape…

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