Home ยป Archives for June 2023

Electrifying Economies: EVs Revolution

Electric Vehicles: Transforming Economies and Disrupting the Oil-Driven Status Quo Electric Vehicles and the Global Economy: Jobs, Sustainability, and Energy Transition Introduction: The automotive industry is on the cusp of a monumental transformation, driven by the rapid rise of electric vehicles (EVs). These innovative machines, powered by electricity instead of fossil fuels, are set to…

Read More

Neo Banks: Digital Revolution

The article explores the rise of neo banks, digital financial institutions operating without physical branches, and their impact on the global banking landscape, with notable presence in the Middle East. EASZ Bank in the UAE and companies like Zelf and NOW Money in Saudi Arabia cater to the tech-savvy population, offering user-friendly experiences, lower fees, and 24/7 availability.

Read More

AI Revolutionizes Google Advertising

Google Introduces AI-Powered Ad Campaigns Boost Your Marketing Success with Google’s AI-Powered Ad Campaigns In an exciting move for businesses and marketers, Google has recently unveiled two innovative AI-powered campaigns designed to enhance connectivity with consumers. These new campaigns, known as Demand Gen and Video View, aim to assist businesses in driving demand and fostering…

Read More

Influencer Marketing: Middle East

Building Trust and Brand Endorsements: The Role of Influencer Marketing in the Middle East Introduction: In the age of social media dominance, influencer marketing has emerged as a powerful tool for brands to connect with their target audience and drive consumer behavior. This column will explore the impact of influencer marketing on consumer behavior and…

Read More

Work Transformed: Remote Revolution

The Future of Work: Remote Workforces and Gig Economy Adapting to the New Era: Remote Work Trends and the Rise of the Gig Economy Introduction: In recent years, the way we work has undergone a significant transformation, fueled by advancements in technology and evolving attitudes toward work-life balance. This column delves into the changing landscape…

Read More

Hyperloop: Redefining Middle East

The Future of Transportation: How Hyperloop Technology is Reshaping Saudi Arabia Introduction: Saudi Arabia, known for its ambitious Vision 2030 initiative, is poised to revolutionize transportation in the region with the introduction of Hyperloop technology. This cutting-edge transportation system promises to connect key cities, including Jeddah, Makkah, and Riyadh, and even extend beyond national borders…

Read More